There seem to be a lot of London car rental companies. I am always a bit daunted to know which one to choose when I want to rent a car. I tend to ask around at work and go for a personal recommendation, but often this is a not possible and it can be difficult to know what to do.

One thing that I have done in the past is to look up some of the major companies and see what their service is like. The very popular brands, I just tend to compare on price, assuming that their service will be similar because they have a popular reputation. Other smaller companies I do tend to try to look at reviews for because I am unfamiliar with them and therefore do not know if they are good or not. I do still get worried, even though I do research, because it would be annoying if you did not get good value for money. However, I have not been disappointed so far and so hopefully I will not again either. I think that with the Internet, there is no excuse for not doing good research. Unless you manage to get a personal recommendation, which is the most reliable source of information, reading online reviews is your next best options and tends to be a good one. Just make sure you are open minded and if you are not sure then going for a well known brand is probably your safest, although maybe the most expensive option.